Halyard Physio

A homepage for an independent physiotherapy clinic in Southampton. People arrive sore, unsure and short of time, so the design makes booking simple and explains the first visit in plain words.

  • Studio project
  • Physiotherapy clinic

Studio project: we designed this site for a fictional business to show how we would approach it. It is not a client site.

What we treatYour first visitFeesTeamBook online

Physiotherapy clinic · Southampton

Get moving again, at a pace that suits you.

One-to-one assessment, a clear plan you understand, and exercises you can fit around work and family.

Book an assessmentWhat happens at a first visit

Next available

Initial assessment · 45 min
MonTueWedThuFri
08:1512:3017:4518:30
ContinueEarly and evening appointments for people who work days.
A patient stepping through an agility ladder on a physiotherapy clinic floor, with an exercise ball and resistance bands nearby

Assessment and treatment for

Back and neck painSports and running injuriesKnee, hip and shoulder painRehab after surgeryDesk and work strainPilates-based rehab classes
Initial assessment45 minutes, one to one£65
Follow-up treatment30 minutes, one to one£50
Rehab class50 minutes, up to six people£14 a class

Pay by card at the clinic. If you are claiming through health insurance, bring your authorisation code to your first visit.

Your first visit

  1. 1We listenWhat hurts, when it started, and what you want to get back to doing.
  2. 2We assessHow you move, where it is stiff or sore, and what makes it better or worse.
  3. 3We agree a planTreatment in the room, a few exercises to take home, and how often to come back.

Wear something you can move in. You do not need a referral from your GP.

Rehab classes

Small groups led by one of our physiotherapists, with each exercise adjusted to you. Most people join after a one-to-one assessment.

A teal exercise mat partly rolled up on a white backgroundBack careTue 18:30 · Sat 09:00
A pair of light blue hand weights resting on a wooden studio floorStrength after injuryMon 12:15 · Thu 19:00

Meet the team

Every physiotherapist here is registered with the Health and Care Professions Council.

PriyaClinic lead and physiotherapistBack and neck pain, desk strain
TomPhysiotherapistRunning and sports injuries
HannahPhysiotherapistRehab after surgery, Pilates-based classes
JoReception and bookingsAppointments, fees and insurance questions

2 Capstan Row, Southampton
Ground floor, step-free entrance, two parking bays at the front

Opening hours
Monday to Friday
07:30 to 20:30
Saturday
08:30 to 13:00
Sunday
Closed
Get in touch

01632 960 214
Or send a message through our contact page

Book online
Homepage design, desktopHalyard Physio homepage design, from the booking card and fees down to the first-visit steps, rehab classes, team and opening hours.

What the site has to do

The business
A small clinic offering one-to-one physiotherapy and rehab classes for adults, with early and evening appointments for people who work days.
The problem
Clinic sites often open with a wall of medical terms and send visitors to a separate booking system that looks nothing like the rest of the site. People who are already in pain give up and phone, or go elsewhere.
Goal
Target: more first appointments booked online, outside clinic opening hours.
Pages designed
Homepage (shown above).
Page plan
Home, What we treat, Your first visit, Fees, Team, Rehab classes, Book online, Contact

Palette and type

  • Indigo #28305e
  • Coral #e9785e
  • Mist #dfe6f2
  • Sand #faf6f1

Headings in Lora, body text in Albert Sans.

Why it looks and works this way

  1. Booking in the first screen

    A booking card sits beside the headline, styled to match the site. A visitor can pick a day and time before reading anything else, and the clinic’s booking system takes over from there.

  2. Calm, not clinical

    Soft blue-grey, warm sand and a coral accent feel reassuring without looking like a hospital. Rounded shapes and generous spacing keep the page easy on someone who is uncomfortable.

  3. Plain words about health

    The page lists what the clinic assesses and treats, in everyday terms, and makes no promises about outcomes. That keeps it clear for patients and in line with advertising rules for health services.

  4. Fees and visit lengths up front

    Each appointment type shows how long it takes and what it costs, with a line on paying by card or through health insurance. Not knowing the cost is one of the main reasons people put off booking.

  5. People, not stock smiles

    The team appear as first names, roles and what each one focuses on, marked with simple monograms. Visitors can choose who to see without the page leaning on staged photos.

Planning a new website?

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