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Ferrystone Joinery

A homepage for a small joinery workshop making staircases, fitted wardrobes and storage for homes around Southampton. The work is the selling point, so the design steps back and frames it.

  • Studio project
  • Joiner and carpenter

Studio project: we designed this site for a fictional business to show how we would approach it. It is not a client site.

Our workServicesHow we workBook a survey

Bespoke joinery · Southampton and the Waterside

Made to fit your home, not a catalogue.

Staircases, fitted wardrobes and storage, drawn for your rooms and made by hand in our own workshop.

Book a survey visit
A pale timber staircase with turned spindles and a curved handrail, seen from the landing

What we make

Looking up the centre of a timber spiral staircase, its treads fanning around a central post
StaircasesNew stairs, balustrades and handrailsFrom £4,800
A tall fitted wardrobe with one door open, showing hanging rails above shoe shelves
Fitted wardrobesBuilt into alcoves and eavesFrom £1,900
A pair of white panelled internal doors opening onto a bright room with pale timber floorboards
Doors and framesInternal doors hung and linedFrom £180 a door
A full-height wall of dark shelving filled with books, records and ornaments
Shelving and storageAlcove units and bookcasesFrom £850

From first visit to final coat

  1. 1Survey at your home
  2. 2Drawing and fixed quote
  3. 3Made in our workshop
  4. 4Fitted and finished

The survey visit is free within ten miles of the workshop. Every quote is fixed and in writing, with the drawing attached.

A woodworking workshop with a heavy timber bench, hand tools hung on the wall and chairs in progress

The workshop

Everything is cut, jointed and finished at our bench before it comes to your house, so fitting days are short and quiet. Staircases are dry-assembled in the workshop first, then taken apart and rebuilt in place.

Will Owner and joinerSurveys every job and fits most of them himself.
Sam Bench joinerMakes staircases and cabinet work in the workshop.
Erin Drawings and quotesDraws each piece up and keeps your job on schedule.

Unit 4, Saltings Yard, Totton
Workshop visits by appointment

Where we work

Southampton · Totton · Marchwood · Hythe · Dibden · Netley

Hours

Workshop: Monday to Friday, 07:30 to 16:30
Phone lines: Monday to Friday, 08:00 to 17:00

Talk to us

01632 960 381

Book a survey
Homepage design, desktopFerrystone Joinery homepage design, from the hero and four services with guide prices to the process, the workshop, the team and the footer.

What the site has to do

The business
A workshop-based joiner taking on bespoke work for homeowners from the city out to Totton, Hythe and the Waterside.
The problem
Bespoke joinery is a considered purchase, but many joiners’ sites look like a general handyman listing. Good work gets lost in a cluttered gallery with no sense of what the workshop specialises in or how a job runs.
Goal
Target: survey bookings from homeowners who already know they want made-to-measure work.
Pages designed
Homepage (shown above).
Page plan
Home, Our work (project gallery), Staircases, Fitted wardrobes, Doors and frames, Shelving and storage, How we work, Book a survey

Palette and type

  • Walnut #2b211a
  • Oak #b07a45
  • Sage #7c8a6e
  • Linen #f3ede4

Headings in Young Serif, body text in Hanken Grotesk.

Why it looks and works this way

  1. Quiet layout, loud craft

    Linen backgrounds, thin rules and plenty of space give finished pieces room. A centred wordmark and a short menu keep attention on the photographs of finished pieces.

  2. Four things, named plainly

    The homepage shows the four kinds of work the joiner wants more of, each with a photo, a guide price and its own page behind it. Visitors see at once whether their job fits their budget as well as their house.

  3. A serif with some grain

    Young Serif for headings has the warmth of hand-cut lettering, set against a clean sans for reading. Oak brown is kept for small details so it never overwhelms the wood in the photos.

  4. The process on the homepage

    Survey, drawing, workshop, fitting. Showing the four steps answers the first question most people have about bespoke work: what happens after I get in touch?

  5. The people behind the bench

    A short workshop section names the three people a customer will deal with and what each one does, marked with monograms rather than portraits. It tells a homeowner who will be in their house before anyone calls.

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